Saša is a versatile designer and creative with experience in AI integrations and media agency work, a background in traditional arts, and a passion for interdisciplinary collaboration and innovative technologies.
Based in New York City, she currently works as a designer at GroupM. The role on the New Business team spans digital design and environmental branding, pushing her to use a broad range of skills. Saša has a Master’s degree in Graphic and Experience Design from North Carolina State University, where she explored AI/ML integrations through a design lens, including her thesis and university sponsored collaborations. Her thesis focused on the future of UI in creative practice and how AI implementations can support the design process. Her foundation in design was shaped by years of exploring traditional arts and photography, culminating in a Bachelor of Fine Arts degree in Graphic Design from the University of Florida, with a minor in Mass Communications.
Saša’s approach to design is iterative and research-centered, driven by a desire to connect people, places, and information through practical, ethical, and visually engaging solutions. Passionate about intercultural experiences and innovative technologies, she thrives on interdisciplinary challenges that encourage her to expand her expertise. She believes that the most fulfilling and progressive work emerges from collaboration with people from different backgrounds and talents across various disciplines.
Taking full advantage of living in the city known for its creative energy, Saša gets involved in dynamic projects any chance she gets. Most recently, she designed a set of postcards for Lorena Knežević’s exhibition at Art Basel in Miami, and led casting and production management for a local jewelry brand’s photoshoot.
In her free time, you can find Saša roaming the streets of New York with music in her ears, boba in one hand and phone in the other, capturing the city through her lens.
Based in New York City, she currently works as a designer at GroupM. The role on the New Business team spans digital design and environmental branding, pushing her to use a broad range of skills. Saša has a Master’s degree in Graphic and Experience Design from North Carolina State University, where she explored AI/ML integrations through a design lens, including her thesis and university sponsored collaborations. Her thesis focused on the future of UI in creative practice and how AI implementations can support the design process. Her foundation in design was shaped by years of exploring traditional arts and photography, culminating in a Bachelor of Fine Arts degree in Graphic Design from the University of Florida, with a minor in Mass Communications.
Saša’s approach to design is iterative and research-centered, driven by a desire to connect people, places, and information through practical, ethical, and visually engaging solutions. Passionate about intercultural experiences and innovative technologies, she thrives on interdisciplinary challenges that encourage her to expand her expertise. She believes that the most fulfilling and progressive work emerges from collaboration with people from different backgrounds and talents across various disciplines.
Taking full advantage of living in the city known for its creative energy, Saša gets involved in dynamic projects any chance she gets. Most recently, she designed a set of postcards for Lorena Knežević’s exhibition at Art Basel in Miami, and led casting and production management for a local jewelry brand’s photoshoot.
In her free time, you can find Saša roaming the streets of New York with music in her ears, boba in one hand and phone in the other, capturing the city through her lens.