WhalePlay
Branding + UI/UX│Client work│2022-2025
WhalePlay is a brand-to-product launch project for an innovative online gaming platform.
At a Glance
- Supported project since its inception in 2022
- Designed branding for parent company and product
- Created investor facing presentations to raise funding
- Developed branding guidelines for external vendor use
- Fast paced platform design for web and mobile
- Project management across multidisciplinary teams
Context
WhalePlay is an online casino platform created by HoMetaCasino (HMC) for a new era of digital entertainment. It combines industry heritage with emerging technologies to deliver a fresh take on virtual gambling – one that feels immersive, intuitive, and globally relevant.Logo
I was tasked to create logos for the parent company, as well as their first product.Tasks:
- Create a logo for HoMetaCasino that balances their legacy in the casino industry and an innovative approach to the online gambling sphere
- Design a memorable visual identity for WhalePlay as their leading platform that stands out from the competition and appeals to the target market.
Approach:
- Both logos combine sophisticated minimalism with futuristic elements, strongly leaning into balanced geometric shapes that offer stability.
- The visual identity echoes the core brand values - transparency, community, and entertainment.
Branding Guidelines
Comprehensive guide covering branding standards for external vendors and internal use.Collaborator: Julia Bernatek
Website Design
The design process involved weekly feedback sessions with the WhalePlay team, including frontend and backend developers to ensure smooth handoff.The prelaunch website was created with the goal of building excitement among the community members for the launch, as well as gathering contact information of future users who want to stay updated.
Landing Page & Game Library
- We were tasked with designing the highest priority pages - landing and game library pages, with the goal of establishing a visual design system and a base structure their in-house designers would implement throughout the rest of the platform.
- Julia and I started with individual explorations, aiming to get a breadth of ideas we can pull from to create two directions to share with the team.
Collaborator: Julia Bernatek
Process
- Based on feedback, we combined the best of both initial designs and started developing the game library design, as well as mobile versions of both.
- A key challenge was adapting the designs for smaller screens while maintaining intuitive navigation across games and menus.
- We collaborated across all aspects of the project, with defined leads: I led project management and prototype iteration, while Julia developed responsive components and a comprehensive UI kit.
